SHOWCO
THE BOOK
Author Jason Sprinzen, based out of NYC is in the process
of publishing his new book, SHOWCO: 10,000 Nights on the
Road, a book that is the culmination of 10 years of
research on the historic rock touring company SHOWCO.
After being dissatisfied with the publishing circuit,
Sprinzen came to Sefener looking for a full marketing
team to give a face to the project, help with promotions,
and lay out the book, integrating professional photos of
the huge collection of rock memorabilia that he
gathered over the course of his research.
Sefener created and managed a fundraising campaign that
brought back the iconic SHOWCO tour shirts worn by the
crew. Original back of shirt artwork was made for
each line featuring a quintessential SHOWCO innovation
and book promotion. Sefener designed and developed an
informational website that included a full cart system
for shirt orders and donations, press page, and contact form.
After successfully attracting some industry attention,
LSI Magazine contacted us to do an 8 page spread on the
project which Sefener laid out in the style of the
book design.
The inspiration for the project began with a poster
the wall of Jason's childhood bedroom of Ronnie Van
Zant wearing a SHOWCO shirt. Eventually this curiosity
grew into a thorough research project and then a book.
10,000 Nights on the Road will be a hard cover coffee
table style art book, containing a large collection of
stories from the crew, never before seen photos of
musicians and ephemera, and the story of the little
company from Texas that invented the rock tour.